Exploring the Hospitality Industry by John R. WalkerCall Number: TX911 .W33 2008
ISBN: 9780132437660
Publication Date: 2007-05-02
Exploring the Hospitality Industryoffers broad coverage of the hospitality industry all in an easy-to-read, conversational style that is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field.