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Finance
Articles
You May Want to Click One of These:
DE "STADIUM design & construction -- Finance"
Sport finance by Fried, DeSchriver, Mondello
Print book Financing the sport enterprise by Sawyer, Hypes, Hypes GV716 S29 2004
Marketing
Articles
You May Want to Click One of These:
DE "WORD-of-mouth advertising"
Books
Paper Sport marketing by Mullin, Hardy, Sutton GV716 M85 2014
The ultimate guide to sports marketing by Stedman, Goldblatt, Neirotti
Sports marketing agreements legal, fiscal and practical aspects by Ian S. Blackshaw
American League Franchises : team performances inspire business success by Frank P. Jozsa
Television sports production by Jim Owens
Sport, Media and Mega-Events by Wenner, Billings
Marketing Associations
National Sporting Goods Association